Brochures
Vertis Customer Focus: Decade of Data Report
Customer Focus is Vertis Communications' proprietary annual study tracking consumer behavior across a wide variety of industry segments-grocery, home improvement, furniture, home electronics, optical, insurance, credit cards, nonprofit, financial, office supplies, casino gaming, automotive, and discount stores-and media including advertising inserts, direct marketing, and the Internet. The survey was first conducted in 1998 and, in subsequent years, has been expanded and modified to identify emerging consumer behavior patterns and track shifts in consumer practices and motivations.
Learn about the shifts in buying behavior and media habits during the past decade. Receive valuable, free insight into socio-cultural attitudes that will impact your marketing decisions!